Starting a coaching business and getting it off the ground is no easy feat. But that doesn’t mean it’s impossible! If you want to thrive, there are a few key habits of successful coaches that you’ll want to adopt if you want to stand out and be booked out.
These habits span smart business strategies and mindset shifts to encompass the best of both worlds. I mean, you really need both if you want to make it in business!
10 Habits of Successful Coaches
Here are the top 10 habits of successful coaches that I feel are crucial for long-term results. Which of these are you already doing? And where can you make improvements?
1. They treat their work like a business from day one.
I remember when I started my first blog. Although I had no idea if it would ever be successful, I treated it like a business from the very first day it went live. I put in the work and consistently shared content, trusting that everything would work out for me. You should do the same.
It doesn’t matter if you aren’t currently making money, this is still going to be your business one day and you should treat it as such. Take it seriously and put in the required effort to generate real results.
2. They listen to their target audience.
When you create content for your blog or social media, are you actively thinking about your audience and what they’d be interested in? If not, then you need to make a change! This is one of those habits of successful coaches that you cannot skip over.
You always want to create with them in mind so you can be sure your content is valuable and addressing their needs. Consider what their biggest pain points are. Is your content helping to resolve those issues? It should be! Great coaches take the time to better understand their audience so they can serve them the best way possible.
3. They show up and post consistently.
No, you don’t need to be blogging five days a week in order to be successful. But you do need to develop a content strategy that will allow you to regularly show up for your business and deliver quality work. Step into your confident side and put yourself out there so people can get to know you and what you’re all about.
4. They set measurable and achievable goals.
Setting goals is one of the habits of successful coaches that you should be doing on a yearly, quarterly, and monthly basis. And hey, you may even want to break it down further and set smaller, weekly goals for yourself!
By having goals in mind, you’ll always know what you’re working toward. Then, you can work backwards to create a plan of attack to help you get from where you are now to where you want to be. And don’t just set business goals. Set personal goals too.
5. They make smart investments in their success.
Go out into the future and see yourself at your most successful. Odds are, you had to make a few investments in order to get there. You may have invested in a coach for mindset work, a course to teach you smart strategies, or maybe you invested in a team.
Either way, one of the habits of successful coaches is that they aren’t afraid to spend money on things they know they’ll benefit from. They trust they’ll see a return on the money they spend. So, what investments can you make that will help you grow?
6. They engage with their audience to build relationships.
My biggest pet peeve? Brands that flat out ignore their audience. You see it time and time again, especially on social media. People tag brands, asking questions, only to never receive a response. That’s not a good look!
The best coaches genuinely care about their audience and the community they’re building. They want to establish a strong relationship with them because they know that’s key to their long-term success. KLT Factor, anyone?
7. They’re passionate about what they do.
Thriving in business is so much easier when you actually love the work you’re doing. And guess what? You can tell when someone truly enjoys their business and is happy to be of service to their audience.
8. They know the importance of rest and self-care.
Listen, there is a time and a place for the hardcore hustle, but it’s not 24/7! Your mind and body need time to rest and recharge, so it’s crucial that you’re listening to how you feel and respecting that. And this is actually one of my favorite habits of successful coaches because I’m all about building a business that feels good.
Set designated office hours for yourself so you know when to start and stop working each day. And once you shut down that laptop, do something for yourself. Cleanse your energy after a long day of coaching calls and unwind with something that’s not business-related.
9. They don’t compare themselves to others.
It’s easy to look around the web and see someone who is “doing better” than you are. No matter what, there will always be someone who has more followers than you and makes more money than you. But at the end of the day, those things don’t matter.
Great coaches know that what does matter is that they’re happy and fulfilled. They focus on the road ahead of them so they can go after what they want, while also sending love to those who would be considered “competitors.” Because if the success they’ve achieved is merely a reminder that it’s possible for you too.
10. They are persistent, no matter what.
Success isn’t going to happen overnight. And probably the most important of these habits of successful coaches is that they don’t let any roadblocks stop them. Any failures that arise are seen as learning opportunities. And they don’t allow themselves to be discouraged if something goes wrong. They just keep moving.
